Isle of Bute e-bike scheme (2019)

The Challenge

As part of its Towards Zero Carbon Bute programme, Fyne Futures – a charity and social enterprise that promotes social inclusion and carbon reduction – wanted to identify the most appropriate way of taking forward an e-bike share scheme that would help make the Isle of Bute become Scotland’s foremost bike friendly island: ensuring cycling becomes the low carbon transport of choice for residents and encourages visitors to travel by bike to the island and on island.

The Commission

MHA collated evidence on visitor and resident markets, segmented different markets and considered how effectively different delivery models addressed core markets.

We proposed a scheme focused on visitor hire based in Rothesay by the ferry terminal and in Port Bannantyne, the second largest settlement on Bute. These bikes would primarily be focused on daily hire for visitors during the summer season, though available for longer-term loans to residents. A marketing and comms strategy was proposed alongside it.

Estimates of costs and revenues for the delivery model were generated and information provided to support a bid by Fyne Futures to the Energy Saving Trust Scotland for provision of a fleet of e-bikes and ancillary equipment.

The Outcome

The bid to EST was successful and, following a delay due to the COVID pandemic, the scheme was initiated in April 2021 and runs to this day. See here.